“It is the process of buildings becoming alive that I am writing about. … The pattern language is the means.”

~ Christopher Alexander, The Timeless Way of Building (1979)

“Goods and services are no longer enough; what consumers want are experiences — memorable events that engage them in an inherently personal way.”

~ B. Joseph Pine II and James H. Gilmore, The Experience Economy (1999)

“When people evaluate an experience, they are not weighing the totality of what happened. They are remembering the peak and the end.”

~ Daniel Kahneman, Thinking, Fast and Slow (2011)